Transition Design®

No business will be the same.

And the design of the transition is the design of that journey.

Every evolution or revolution is born, first, from a change of perspective and a new vision.

Every value too.

With globalization and information technology as a new cultural platform, we are experiencing an acceleration where change is the constant. In a world where the idea of a finished product gives way to the reality of a world in permanent refinement, we believe that the biggest challenge is how to design the journey.


A journey in which it is the path, if well designed, that determines the quality of the destination and the construction of perennial value.

With a multidisciplinary approach, combining design, science, philosophy, psychology, social sciences, anthropology and the humanities, we seek to gain a deeper understanding of how to design the transition in complex systems.

Av. Dra. Ruth Cardoso, 4777 • 18th floor

Alto de Pinheiros • São Paulo/SP • BR

© 2019 Playground